Branding
Creating lasting impact
The identity of a brand is the crux of it’s lasting footprint. Whether creating from scratch, evolving an existing brand, or refreshing a brand ecosystem, it is the single most important opportunity to leave a lasting impression that not only informs users and customers of your presence, but also of the brand personality.
Brand design manifests first and foremost as logo design and expands into a broader and more robust design system for the brand — including but not limited to typography, color palette, photography style, iconography, illustration, social assets, deck design and templates, as well as establishing overarching design direction for websites and other brand assets.
A cohesive style-guide and / or brand book accompanies all deliverables to ensure consistency throughout the brand ecosystem, as well as serving as a guiding light to ensure ease of use for internal teams, vendors, or other 3rd party collaborators.
I also offer continued oversight of brand development for my clients as the product develops and extends into production — be it digital, physical or experiential — to ensure quality and cohesiveness for the new identity.
Logo Design
Creating fully scalable logos in all iterations, ensuring identity can scale and adapt according to the medium while meeting accessibility requirements.
Typography
Whether establishing bespoke fonts for a brand, or more cost minded efforts for license-free platform agnostic fonts, I ensure the typography matches the brand, the ambition, the medium and the budget.
Photography
Creating a bespoke style of photography ensures you have a distinctive and recognizable look as you launch your brand. Curated via stock, driven by AI prompts, or executing unique photoshoots, we’ll find the solution that fits your brands needs.
Iconography
Tailor-made, curated from stock resources that are flexible and editable, or AI generated, we’ll match your brands requirements and style.
Social Assets
Social templates ensure that branding and design communications stay true to the brand while meeting the needs of the consumer — setting the standard to move forward as you build and evolve your brand communications.
Presentations
Branded sales templates are essential for communications to simplify more complex topics and sales-driven artefacts, ensuring ease of use for anyone creating or editing documents moving forward.
